Amareta is the story of two women with the shared belief that powerful women are born from powerful self-care rituals. Celebrating the ancient wellness knowledge passed from mother to daughter and friend to friend, Amareta founders Claire and Jen combine their unique talents in science and art to create clean products that nurture women at every stage of their lives.
Claire studied self-care during her nomadic childhood, observing the traditional wellness rituals of different cultures. As part of her personal mission to define health, Claire received her degree in human sciences from Oxford University. Merging her science education with a personal passion for holistic wellness, Claire spearheads product development, creating clean products that contribute to optimal skin health.
An artist, photographer and beauty brand strategist, Jen became committed to clean beauty while pregnant. Like many mothers, Jen completely overhauled her diet, her medicine cabinet, and her home in an effort to shield her family from toxins. Now a mom of two, Jen’s heightened health consciousness helps her anticipate the self-care needs of mothers and mothers-to- be as the company’s creative mind.