Beauty products linked to hormonal swings and menstruation are beginning to gain ground, many consumers like you are looking for beauty wellness products that are tied to periods - what do you think about period self-care? Are you feeling free to openly talk about it
Read this honest interview with Amareta's founder Claire Zhao and founders of other period wellness brands.
“I was very scared. There was a stigma and taboo around it,” she remembers. “I didn’t know what to tell my mom and dad. I went to them crying, and I don’t think they were prepared for that. They didn’t know how to react. My mom got me pads, and I was never comfortable talking to her about it. Back then, we just never talked about it ...
... There’s a natural cycle of changes, and it’s beautiful embracing the difficulties and struggles that sometimes come with them. Now, there’s a community of women there for each other, so we’re not going through this alone.” - Zhao
"Seventeen years later, Zhao, CEO of hormonal cycle skincare brand Amareta, and her millennial peers are transforming the conversations about menstruation. They’re part of a growing movement pushing periods out into the open and providing products caring for rather than covering up menstruation...." - Rachel Brown
Continue reading the interview as well as its look into similar brands here.